Today we celebrate 1,000,000 online appointments scheduled with TimeCenter scheduling software. Click on the image to see amazing appointment statistics in super-duper-big size.
Conclusion
65% of all appointments made online are made by women. This was concluded by analyzing 1.000.000 appointments made through TimeCenter online appointment scheduling. In particular, appointments with beauty salons and veterinarians are almost completely dominated by women.
Female business owners are more likely to schedule appointments online
Women entrepreneurs are more interested in online booking than men, since 67% of all businesses that schedule appointments online are run by women. These businesses often offer services aimed at women, such as nail extensions, hair extensions and hair removal. This in turn leads to more women than men booking online.
So what does men book?
Out of all naprapaths that offer online scheduling, half are men. Even in this case, there are more women who book - 6 out of 10 are women. Among massage therapists, it is a completely different representation of genders, only every fourth man is a massage therapist. Roughly the same as the average, 68% of massage therapy sessions are booked by women. Only 15% of hairdressers that accept online reservations are men, but as many as 76% of the customers are women.
At beauty salons, 9 of 10 appointments are made by a woman, and 4 out of 5 who bring the dog to the vet is a woman. An equal share can be found in a yoga class.
Where's the genders equal?
One category that is very gender neutral is sports, where the same amount of appointments are made by men and women. Examples include online booking for tennis, golf and personal trainers. The most masculine service by far is coaching for cycling and triathlon, that are booked to 79% of men.
"Regardless of gender, 100% of our users have realized how easy and convenient it is to accept appointments online. One million appointments is a very strong indication that online scheduling is the future and the number will continue to grow rapidly."
-Niclas Marie, founder of TimeCenter
A huge thank you to all our customers for making this possible!
Thanks to amazing artist Gerardo Obieta, who made this beautiful infographic.
Conclusion
65% of all appointments made online are made by women. This was concluded by analyzing 1.000.000 appointments made through TimeCenter online appointment scheduling. In particular, appointments with beauty salons and veterinarians are almost completely dominated by women.
Female business owners are more likely to schedule appointments online
Women entrepreneurs are more interested in online booking than men, since 67% of all businesses that schedule appointments online are run by women. These businesses often offer services aimed at women, such as nail extensions, hair extensions and hair removal. This in turn leads to more women than men booking online.
So what does men book?
Out of all naprapaths that offer online scheduling, half are men. Even in this case, there are more women who book - 6 out of 10 are women. Among massage therapists, it is a completely different representation of genders, only every fourth man is a massage therapist. Roughly the same as the average, 68% of massage therapy sessions are booked by women. Only 15% of hairdressers that accept online reservations are men, but as many as 76% of the customers are women.
At beauty salons, 9 of 10 appointments are made by a woman, and 4 out of 5 who bring the dog to the vet is a woman. An equal share can be found in a yoga class.
Where's the genders equal?
One category that is very gender neutral is sports, where the same amount of appointments are made by men and women. Examples include online booking for tennis, golf and personal trainers. The most masculine service by far is coaching for cycling and triathlon, that are booked to 79% of men.
"Regardless of gender, 100% of our users have realized how easy and convenient it is to accept appointments online. One million appointments is a very strong indication that online scheduling is the future and the number will continue to grow rapidly."
-Niclas Marie, founder of TimeCenter
A huge thank you to all our customers for making this possible!
Thanks to amazing artist Gerardo Obieta, who made this beautiful infographic.

Interesting stats especially related to my discipline with the significant number of calls coming from women and on Monday.
Still waiting for a "waiting list" function!
interesting info...
You guys have some good ideas, but the User Interface and "process/flow" could really benefit from some work. It's very "programmer designed" and a good UI designer could help the process out quite a bit. So far as men vs. women, I'm not really interested in gender studies regarding socioeconomic status and resulting data of who is booking online, I'd rather see some effort put into the UI of the service. For example, you folks are not integrated with MailChimp, so HTML email is not an option. I'll stick with Timecenter until I find something prettier. Take care.